I’ve noticed that Apple’s promotional copy doesn’t say “eBook” anywhere. Instead, it simply says, “book.”
“Building a book is as easy as dragging and dropping.”
“iBooks Author makes it simple to flow in text, graphics, movies, and more, so your book looks exactly the way you want.”
“As you’re building your book, check out how it looks by previewing it on your iPad.”
“iBooks Author has everything you need to create a great-looking book.”
Not a great-looking eBook, a great-looking book. Books are familiar and understood by almost everyone on the planet. There’s no question about what a book is, how it works or what it does. And who knows books better than teachers?
eBooks confuse some people. Heck, we can’t even agree on the spelling. Is it “eBook,” “e-book” or “E-book?”
Apple drops the “e” and gains a lot more: customers who know what it’s talking about.
[Via Iain Broome]