Apple most admired, desperate

Fortune has identified Apple as the world’s most admired company for the sixth year running, despite Forbes’ assertion that it would not happen this year:

“[Apple] is likely to drop from the number one spot on Fortune’s list of ‘World’s Most Admired Companies.'”

Oopsie.

Speaking of  Forbes, let’s not forget this recent gem:

“Apple is acting out of desperation.  Tim Cook has been talking about innovation but not many seem to believe him.  At Goldman’s conference, Tim Cook said that innovation culture at Apple has never been stronger. Perhaps Apple leaked details of iWatch to put some meat on the statement by Cook.”

Forbes suggests that Apple leaked an iWatch rumor in a desperate attempt to demonstrate that it’s still an innovative company:

“[another] theory is that Apple found out about a watch-like product that Samsung is working on.  A Korean website, Ruliweb, has leaked screen shots of Samsung Altius; many consider this to be equivalent of iWatch.”

Equivalent of a product that doesn’t exist? Neat. And yes Forbes, random, nondescript images from Asian websites no one has ever heard of represent the height of accuracy , reliability and integrity. Also, many people “seem to” not believe in Tim Cook, or they actually don’t? Have you spoken with “many” people about this? Did they convey this to you directly? Maybe it just seems that way.

And I’m certain Apple’s senior executives saw a photo that may or may not represent a watch that only exists as a rumor and thought, “OMG we better pretend to have something better!” Yes, I’m sure that’s exactly how the world’s most admired company operates.