Apple will stream a live Paul McCartney concert to iTunes and the Apple TV on February 9th, starting at 7:00 PM PST. Apple has streamed live concerts before (see London’s iTunes Festival), but this is the first time the Apple TV has been included.
It’s an excellent use for the device, and I hope to see a lot more of it. For example, I’d love to watch some of Apple’s excellent “Meet the Author” and “Meet the Filmmaker” events live. Now that would Apple television.