This week Path introduced a new feature called Coverstory, and published a whole 33 words of introduction on its blog. After a few days of use I can see why: it’s an interesting feature with baffling execution. Here’s a look.
Taking a cue from Instagram and Snapchat, Coverstory lets Path users record and share 10 seconds worth of video that disappears after 24 hours. You can add music and text and, once a video is shared, see a preview in place of your cover photo. If someone you’re following publishes a Coverstory, a number appears next to a new pink play button on your cover photo. That’s the same button you tap to record a Coverstory video, which is where the problems begin.
The first time you launch the app after updating, a pop-up window briefly explains the new feature. Dismiss it and find the pink play button on your cover photo. Tap it to move to the record screen (right).
The top half of the screen is a video preview. Beneath that are icons representing how many active videos you and your followers have published as well as a big record button. Tap the “+” to begin recording.
When you’re done shooting, you can add one of 17 music tracks. From there, hit publish and you’re done. Kind of.
There’s nothing in the timeline to indicate that you, or someone you follow, has published a Coverstory. Which is extremely odd, as that’s where all updates appear. The timeline is where users are trained to look for news. Instead, when someone you follow publishes a Coverstory, a small “1” appears in the pink play button on your cover photo. The first time I saw this I was very confused, as I thought it indicated I had published a video when I hadn’t.
Additionally, Coverstory videos can take several seconds to begin playing. In my testing using WiFi and cellular data across three phones, I stared at a static image for up to six seconds with no progress bar, spinning gear or indication of any kind that something was happening. Many people will assume it’s not working in that amount of time and move on.
Coverstory is cute and can be a lot of fun. Unfortunately, it’s confusing and apparently hasn’t sparked any enthusiasm from the Path team. I use Path daily, and I’m disappointed with this potentially compelling feature.
You’ll need Path version 6.0.2 on iOS or 4.4 on Android to try Coverstory. Here’s something odd: Path is has an average 2.5 star rating on the App Store but 4.25 on the Google Play Store. I use it on both and it’s practically identical.