John Biggs on Broadway-like product launches

John Biggs, writing for Tech Crunch:

“Remember Qualcomm’s Big-Bird-infused freakfest at CES? Remember the four-hour Plato’s Cave at the PS4 launch?. It needs to stop. It shows these guys have more money than sense. Just because you can have an all-singing-all-dancing cast of thousands on stage doesn’t mean you have to. The phone/chip/laptop/fridge is the star here. Don’t make it about you.”

Bingo.