LeBron James’s retail store features 45 iPads

NBA superstar LeBron James debuted his retail store Unknwn this week. Amid the sneakers and clothing are 45 wall-mounted iPads, hung with hardware from iPad Enclosures. The iPads provide customers with sizing and pricing information, technical details and of course, video of the shoes and other items in action.

It’s pretty neat and you can get a feel for how they work in the press preview video above.