Microsoft kills the Zune

The New York Times:

“Microsoft spokeswoman, Melissa Stewart, confirmed [at E3] that the Zune brand is going away so Microsoft can use the better-known Xbox brand for its entertainment services, including its online video service.”

It was a bad idea to make the Zune brown (it resembled a turd), but even worse to “chase Apple,” as former Microsoft executive Robbie Bach explained at a Northwest Entrepreneur Network in May:

“We just weren’t brave enough, honestly, and we ended up chasing Apple with a product that actually wasn’t a bad product, but it was still a chasing product, and there wasn’t a reason for somebody to say, oh, I have to go out and get that thing.”

Users who’ve created playlists will find them intact in the new Xbox Music Service.

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