Here’s a great new iPhone 4S ad that features Siri. A young couple embarks on a cross-country adventure in a gorgeous Vovlo 240 wagon with Siri as their guide. As usual, it’s heartwarming and endearing.
In the second ad, a young guy experiences the thrill of his first garage band. It reminds me of the time I spent doing the same thing in high school.
Apple’s not selling iPhones here, it’s selling that feeling you get when you hear the last request in each spot. Well done.