Here’s the money quote from today’s iPad 2 announcement. Steve Jobs:
“This is worth repeating. It’s in Apple’s DNA that technology is not enough. It’s tech married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC products. Our competitors are looking at this like it’s the next PC market. That is not the right approach to this. These are post-PC devices that need to be easier to use than a PC. More intuitive.”
You won’t find a better explanation of Apple’s advantage in this market.