This is my favorite iPhone ad, hands down. First, it’s instantly relatable. We’ve all done what’s depicted in this lovely little short, like snapping a beautiful meal or running to catch up with friends after photographing an impromptu moment. We’ve also felt the emotion of the parent cheering on his kid, the excitement of a rock concert or the trust in asking a stranger to photograph you.
Plus, the ad’s scenes and music create a lovely mood of playfulness and sentiment. All without being heavy-handed or maudlin. Congratulations, Apple. This is a world-class spot.
“The biggest reason this ad campaign is so dumbfounding, however, is that Microsoft is not some relatively small company like Nokia or BlackBerry that has limited resources to devote to high-quality marketing campaigns. It is, in fact, still one of the world’s most valuable tech companies with a market cap well north of $200 billion. If it can’t create a good marketing campaign for what’s supposed to be a crucially important product, then you really have to question whether the company has its head on straight. “
Decent ad from Amazon. I’d wager that the majority of customers don’t know or care about a difference between “Retina” and “HD.” Pointing out that they’re so similar — at price points that aren’t — is smart.