New iPhone 4S ads

Here’s a great new iPhone 4S ad that features Siri. A young couple embarks on a cross-country adventure in a gorgeous Vovlo 240 wagon with Siri as their guide. As usual, it’s heartwarming and endearing.

In the second ad, a young guy experiences the thrill of his first garage band. It reminds me of the time I spent doing the same thing in high school.

Apple’s not selling iPhones here, it’s selling that feeling you get when you hear the last request in each spot. Well done.

[Via Macstories]

Apple’s new Siri TV ad

It’s nice to see that the appeal to emotion is still very much a part of Apple’s iPhone advertising. You’ll remember the initial FaceTime TV spots that featured new babies, loving couples and reassuring parents. They were sweet and effective.

A new ad for Siri which debuted over the weekend features an adorable young boy, wrapped a heavy plaid robe, peering through the window and hopefully asking Siri if it’s going to snow. It’s a moment many of us can relate to and a great way to sell phones (or almost anything else).

You can watch the spot after the break.

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