All posts tagged apple

RIM is Gene Simmons

Bruce Springsteen was huge in 1984. The Born in the USA tour was a success, as was the album of the same name. His music videos were all over MTV. “The Boss” was everywhere.

I remembrer buying an issue of Circus magazine 1 back then. The cover featured a huge picture of Springsteen, his fist raised triumphantly, that guitar hanging from his neck. A great shot, but there was something very silly in the background.

Way up in the corner was a teeny, tiny picture of Gene Simmons with the caption, “KISS says, ‘No, we’re The Boss!’”

I thought it was the dumbest thing I had ever seen. Dumb and sad. KISS isn’t Springsteen and shouldn’t want to be. Gene and co. had their own thing going on. Sure, they didn’t own the mid-80′s like Bruce did, but telling fickle pop music fans, essentially, “KISS is all the Bruce you need!” wasn’t going to win their attention. Plus, it felt desperate.

Today, RIM is Gene Simmons. The Wake Up campaign is RIM saying, “No, we’re the boss!” from way up in the corner. And it’s very silly.

  1. It might have been Creem. I don’t remember. If you do, let me know. Better yet, if you have a scan of the cover, please send it to me.

Beleaguered RIM

Poor RIM. Last week the befuddling ”Wake Up!” flash mob chanted outside an Australian Apple Store and then wandered down the road. Many bloggers credited Samsung for the confusing demonstration, but the South Korean company denied involvement. This morning, RIM announced that it was behind the stunt.

“‘We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia,’ RIM said in a statement.”

What a mess. First, RIM goes through the trouble and expense of organizing and executing the event. People then credit a rival company and question the point of the whole thing. At last, RIM must sheepishly claim responsibility for the embarrassing stunt. Tiphereth Gloria, social media strategist at VML Australia, sees the punchline:

“The punch line – which is the fact that Blackberry is behind it – is what makes it fail because Blackberry is not associated with any kind of success. If they had run this around the initial uptake of the iPhone 3GS a couple of years ago, it might of had some relevance.”

As Michael Schechter said, “[I] can’t help but feel that RIM would have been better served having the flash mob show up at their own offices.”

Spitball

Two stories from Ken Segall’s book Insanely Simple are making the rounds today. One has Steve Jobs considering an ad-supported version of Mac OS 9. The other features an idea to treat the one millionth iMac customer to a Willy Wonka-style tour of the Cupertino campus.

I’m sure Steve thought up all kinds of crazy shit. Jonny Ive even said that he occasionally told Steve, “That’s a whacky idea.”  When you’re spitballing ideas, you toss out every idea you can think of. The vast majority are garbage. Remember that when reading stories like this. Was Steve really going to dress up like Willy Wonka? Maybe. But probably not.

Wake up indeed

A bunch of people appeared outside an Australian Apple store wearing the same shirts, the same pants, holding identical signs and chanting the same two words in unison, all to mock Apple’s “sheep” customers.

What?

Apple giving Snow Leopard to MobileMe customers for free

Apple has sent an email to MobileMe customers 1 explaining how they can request a free Snow Leopard installer DVD, according to Macgasm. Installing Snow Leopard will let stragglers upgrade to Lion and then install iCloud.

It’s unclear if Snow Leopard will be made available for free for everyone or just select MobileMe customers.

[Via Macgasm]

Week in Review April 2 – 6

iPad Mini

John Gruber mentioned that Apple has a “7.85 inch iPad that runs at 1024×768” in its testing labs, and Apple sites went nuts. My first response echos what Jim Dalrymple said on Amplified on Friday: of course Apple is testing a smaller iPad. It’s safe to assume that Apple didn’t ship a 10″ iPad without first testing a slew of other sizes. Further, I don’t doubt that Apple is fiddling with larger and smaller models to this day.

This is how big companies work. Do you think something as beautiful as the Pontiac Aztec just happens?

The question is about Apple’s intention. Will it see a need, a reason, to produce and ship a smaller model? I don’t know the answer, but I do know that Apple won’t ship one without a compelling reason, and “to compete with the Fire” is not a compelling reason.

A.T. Faust III wrote a nice piece in favor of the 7.85-inch screen. Meanwhile, Federico Viticci at MacStories describes the “technological issues, software questions, and market debates” that leave him skeptical.

I’m with Federico. I don’t see why Apple would ship a smaller, less expensive iPad when the current model is selling so well. But Apple has a habit of seeing things I miss.

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Manage Notes with Siri

Notes is the no-frills note-taking app that ships with the iPhone. It’s not fancy, but it does its job well. I don’t use it, because I believe I can create a note faster with an actual notebook and a pen. Tapping the voice dictation button speeds up the process, but  not enough to satisfy me. However, I found that I can create, update and list notes with Siri. In fact, Siri is even smart enough to know which note you’re talking about. Here’s how to create and maintain notes with Siri.

To create a new note, tell Siri, “Create a new note,” “Make a new note” or something similar. You can give a note a title at the same time, for instance, “Make a new note packing list” or “Create a new note places to visit.” That becomes the first line of the note.

Updating a note is easy. Simply say, for example, “Update my note toothbrush, deodorant, book, tickets, camera.” If you’ve got more than one note, Siri will ask which note you’d like updated by providing a list. Either tap the one you want to update or speak its name (the first line). If you know exactly which note you’d like updated, let Siri know. “Update my note packing list charger mouse.” Finally, get a quick look at your notes by asking Siri to list your notes.

It’s not perfect. Siri cannot delete a note or share a note via email, etc. But it’s still pretty useful, gets synced with Mail and is fast. Hitting the Home button and saying, “New note hotel room number 237″ is pretty darn quick. Try it out.

Happy birthday, iPad

The original iPad went on sale in the U.S. on April 3, 2010. I stood in line outside the Boylston Street Apple Store to buy one, and have owned one since. The thing’s a runaway hit and dominates the tablet market (if there even is a tablet market).

What’s odd is that I barely use it.

I’ll often go a week or more without touching my iPad. When I do, it’s to check Twitter, play a game, read email or watch a video on Netflix. I’ve tried to use it for work but it just isn’t happening.

When I write, I jump between the article and my research constantly. The iPad’s app switching makes this a chore. Plus, I can’t stare at that tiny screen while writing for very long. I know many people take notes with an iPad, and that’s great. But for me, a pen and paper is much faster and easier. I’ve also tried reading books on the iPad, but it’s heavy and causes eye strain before long.

I consider my iPad a leisure device. It’s fun for goofing around while sitting on the couch. For this reason, I won’t upgrade to the new iPad. Why spend $500 on something I’ll barely use?

I realize I’m in the minority here, as millions of people enjoy productive iPad use every day. More power to them. I’m just not among them.

“Minimalist writing environment”

From Stephen Hackett. A man after my own heart.

Week in review March 19 – 23

Apple’s Mountain of Cash

Photo by Flickr user Kevin Hiscott, used via Attribution-NonCommercial-NoDerivs CC license

Apple announced its intention to implement a dividend and share repurchase program later this year. The company last issued a dividend in 1995.

On the 19th, Apple CEO Tim Cook and other executives held a financial conference call to present the details. Among them were these gems:

  1. The iPad is available in 90 countries.
  2. Last quarter ended with 2.5M iPads in channel inventory. When the guy whose former job was supply management takes over the company, this is what happens.
  3. 357 Apple Stores now open and hosted a record 77.5M visitors last quarter.

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