All posts tagged apple

My wish for OS X Mail


Here’s a wish for Apple’s Mail. When I’m creating a rule that depends on an address, Mail should live-search my Contacts as I type in this field. Instead it does nothing. If I’m working with an unfamiliar address, I must abandon the rule creation, find the address, copy it and then start over.

It’s not “your children have died in a fire,” but still irksome.

Apple’s new iPhone ad is a gorgeous short film

This is my favorite iPhone ad, hands down. First, it’s instantly relatable. We’ve all done what’s depicted in this lovely little short, like snapping a beautiful meal or running to catch up with friends after photographing an impromptu moment. We’ve also felt the emotion of the parent cheering on his kid, the excitement of a rock concert or the trust in asking a stranger to photograph you.

Plus, the ad’s scenes and music create a lovely mood of playfulness and sentiment. All without being heavy-handed or maudlin. Congratulations, Apple. This is a world-class spot.

Apple revises plans for “spaceship” campus

Apple has made a cost-cutting change to its future campus. Specifically, the company has postponed construction of a secondary complex on North Tantau Ave. until 2016. The “spaceship” should be up and running by then.

Really though, when you’ve got $145 billion in the bank, why postpone?

WWDC 2013


Tickets for WWDC 2013 go on sale Thursday, April 25 at 10 a.m. PDT. We’ll probably get our first looks at iOS 7 and OS X 10.9. Exciting. And that logo is beautiful.

Apple’s new product categories

The most compelling part of Apple’s Q2 financial results call was Tim Cook announcing that we can expect the company to explore “new product categories.” First of all, he used the plural “categories,” and noted that one of those projects could debut this year.

Cook said Apple is “…hard at work on amazing new hardware, software and services we can’t wait to introduce this fall and throughout 2014.” I am so looking forward to what’s coming.

Ken Segall on iPhone naming conventions


Ken Segall, former creative lead at TBWA/Chiat Day and author of Insanely Simple: The Obsession That Drives Apple’s Success, expressed his dismay at Apple’s iPhone naming conventions in a recent blog post. Specifically, he dislikes the “S” nomenclature that Apple introduced with the iPhone 3GS:

“Tacking an S onto the existing model number sends a rather weak message. It says that this is our “off-year” product, with only modest improvements. If holding off on the big number change achieved some great result, I might think otherwise. But look what happened with iPhone 5.”

The knee-jerk reaction is to agree. On some base consumer level, the “S” seems to signify a minor update to its predecessor. If  you own the full number update, there’s no need to buy the S follow-up. It’s only marginally improved. But sales tell a different story, as this chart from MacStories indicates:


While some customers might poo-poo the S models, I see them as the perfected version of the full-number upgrades. The iPhone 3G was a nice device; the 3GS a lot nicer. Likewise, the iPhone 4S is a more appealing phone than the iPhone 4.

At one point in his article, Segall writes:

“I think it’s safe to say that if you’re looking for a new car, you’re looking for a 2013 model – not a 2012S. What’s important is that you get the latest and greatest.”

No, I’d much rather have the 2012S with improved braking system, perfected suspension and tweaked gas mileage. It’s the superior version of the 2012 model.

But that’s not the only reason to “go S.” The S updates often mean a speed bump, which prompts developers to release richer games and denser apps. Plus, pre-existing apps that push the full number version hard run a little easier on the beefed up S release.

Another good reason comes down to cases. Those who buy a full number model as well as a pricey environment case like the LifeProof case (which I love)  or a battery supplement like the Mophie Juice Pack (I love this, too) can upgrade without having to sacrifice their case, should they choose to buy the S.

I’ve been buying S-only since the 3GS. I have a 4S now and I’ll buy the iPhone 5’s successor. I suspect that the S has more of a negative effect on the “trendy” buyers who use name alone to decide if an iPhone is cutting-edge new or simply a rehash.

Even with all of that said, there’s no guarantee the iPhone 5’s successor will be called “iPhone 5S.” I’ve heard that the “S” in “3GS” stood for “speed,” and in the iPhone 4S it meant “Siri.” So unless the next iPhone has a marquee feature that starts with the letter S, it might not bear that moniker at all.

Steve Jobs reportedly worked on upcoming iPhone models (Updated)


Speaking with San Francisco District Attorney George Gascon, Apple’s government liaison Michael Foulkes suggested that Steve Jobs influenced the design of the next two iPhone models, according to The San Francisco Examiner. Specifically, Foulkes said those designs “precede Tim Cook.”

Apple’s design process typically takes several years on major products like the iPhone, and I suppose it could be true that Jobs had influence over the iPhone 5’s successors. However, a lot of subsequent development has happened since Jobs passed, and I can only assume that the final product will differ from the concepts and ideas that Jobs saw. It’s really not fair to call the next iteration of the iPhone a Steve Jobs design, as attractive as that might be.

When the iPhone 5, the current generation iPods and the EarPods were released, I wondered if they were the last products whose design and function Steve had influenced in a significant way. I can’t say for sure, of course, but I still suspect they are.

Update:I could be wrong.

Over 1,000 people line up for Apple Store re-opening

Not a brand new store, but a remodeled older store in Austin, Texas (store #85 in the Barton Creek Mall). Because Apple is doomed.


Lynch mob

lynch Apple has hired Adobe’s former CTO, Kevin Lynch. Gruber and Dalrymple are pointing out how vehemently he beat the Flash drum while at Adobe. Lynch even made an embarrassing, adolescent video I’m sure he now regrets.

I have faith that Apple is smart enough refrain from hiring someone who would a detriment to the company. 1 Let’s let him put in, oh, an eight-hour work day before we question his motives and Cook’s ability to hire decent people.

  1. Don’t say, “John Browett.” I don’t want to hear it.

“Incredibly sad” [Update]


These photos are making the rounds this week. The first is from the announcement of Pope Benedict XVI back in 2005 (see update below). The second, the announcement of Pope Francis I on March 13, 2013. On one hand, it’s a testament to how Apple has changed the world, as Cult of Mac points out. On the other, I agree with Sam Soffes:

“This makes me incredibly sad…go outside, be present with the people you love when you’re with them, or go make something. Staring at your little screen isn’t doing anything for you.”

Update: I got it wrong.

The photo labeled “2013” does depict the announcement of Pope Francis I on March 13.  However, the photo labeled “2005” was taken during the funeral procession of Pope John Paul II, according to the Washington Post. Those events were separated by several years, but also, as Emi Kolawole points out, those images represent “…a very different mood and event type. There was no one addressing the crowd from the balcony [in the 2005 photo], for example. So, the comparison isn’t quite accurate.”

Kolawole then comments on other images of jubilant Catholics celebrating the announcement of Pope Benedict XVI in Vatican City, roughly two weeks after the 2005 funeral photo was taken. There are some cameras and recording devices visible, but significantly fewer than in the 2013 image.

A couple of things here. First, I failed to do my research. I apologize for that. Second, concerns about our tendency to view life’s significant moments through a glowing screen are still valid. Reader Chris Thompson sent this message via email (reprinted here with his permission):

“I have a different take on the Vatican cell phone picture. Those people aren’t using devices to detach, they’re using them to lock down something deeply important in their lives. I believe they’re connecting MORE with the moment. I’m with you that people check out and fall into their devices at times when they should be interacting with their friends and loved ones.

But that’s not what’s happening here. Every one of those people [in the 2013 photo] has their arms far above their heads. They’re taking photos and/or movies of an event, which, for anyone interested enough (Catholic faithful enough?) to actually go to the Square to watch is an extremely important event in their lives.

They’re not playing Angry Birds (Or, as a friend quipped, watching The Borgias).

They’re CREATING. They’re commemorating. They’re recording an event which moved them enough to stand with 100k other people in the dark rain to barely see a man they considered to be God’s messenger on earth. So, I’d ask, would your opinion of the photo be different if each of those phones were a Canon or Nikon DSLR?”

Good point. Again, apologies for getting my facts wrong. Also, comments are open.