You’ve got to watch this. The opening segment with the “teenagers” is horrendous. It’s like an episode of Disney’s tween show So Random. Awful in every way. I suspect it was written by old white guys who’ve never met an actual teenager.
The Verge has a run-down of the freak show that was Qualcomm’s keynote at CES 2012. Some highlights include:
- Actors portraying “born mobile” teens, [1. As opposed to those who are born immobile.] most of whom were dressed like Madonna circa 1989. Seriously, I cannot express how awful this segment was. You have to see it for yourself. Warning: you will feel keenly embarrassed for the actors on stage.
- Ballmer in a manic state.
- An “…incredibly gory and graphic scene from Blade II. It was not appropriate. At all.” And then…
- Big Bird from Sesame Street. And then…
- Archbishop Desmond Tutu. For real.
- Actress Alice Eve, whose enthusiasm was palpable (above).
- An electric Rolls Royce on stage.
You really need to read The Verge’s post for the photographs and tweets that were published during the show. I’d love to know who thought this was a good idea.
[Via Daring Fireball]
Part of the fun of CES is watching journalists and gadget enthusiasts bemoan its shortcomings The most popular are teeth-clenched cries of “Vaporware!” referring to products that will likely never see production. I’ve done it myself. This morning, I got a prompt to change my thinking and now I see the show in a new light.
“CES isn’t much different than these national auto shows; lots of cool concepts but very few deliver.”
That’s exactly right. It’s not an event meant to raise and then dash the hopes of gadget geeks. Those fancy doo-dads are like concept cars at an auto show. They aren’t meant to be bought and sold, but to demonstrate new concepts and ideas that designers and engineers are tinkering with.