“Apple is acting out of desperation. Tim Cook has been talking about innovation but not many seem to believe him. At Goldman’s conference, Tim Cook said that innovation culture at Apple has never been stronger. Perhaps Apple leaked details of iWatch to put some meat on the statement by Cook.”
Forbes suggests that Apple leaked an iWatch rumor in a desperate attempt to demonstrate that it’s still an innovative company:
“[another] theory is that Apple found out about a watch-like product that Samsung is working on. A Korean website, Ruliweb, has leaked screen shots of Samsung Altius; many consider this to be equivalent of iWatch.”
Equivalent of a product that doesn’t exist? Neat. And yes Forbes, random, nondescript images from Asian websites no one has ever heard of represent the height of accuracy , reliability and integrity. Also, many people “seem to” not believe in Tim Cook, or they actually don’t? Have you spoken with “many” people about this? Did they convey this to you directly? Maybe it just seems that way.
And I’m certain Apple’s senior executives saw a photo that may or may not represent a watch that only exists as a rumor and thought, “OMG we better pretend to have something better!” Yes, I’m sure that’s exactly how the world’s most admired company operates.
Boy Genius Report posts on a story from Forbes which asks, “Is Apple’s iPhone no longer cool to teens?” Let’s ignore Betteridge’s law for now and explore where Forbes got its information. Was it a study of 10,000 teenagers, appropriately sampled across variables like economic standing, race, geographic location and so on?
No. BGR’s declarative headline “Apple is done, Surface tablets are cool, according to teens” is based on three sentences from Tina Wells of the youth marketing agency Buzz Marketing Group:
“Teens are telling us Apple is done. Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.”
That’s it. How many teens are telling you that? Twelve thousand? Nine? How are you asking? A statistically valid survey? Casual conversation over dinner? Also, you don’t think Apple is connecting with kids? Do you just think, or do you have data to demonstrate that? Did you take a representative sample of American teens or talk with six kids at The Gap? Do kids even shop at The Gap anymore? Their clothes are kind of boring now. I went in there last week and there weren’t many kids around.
“A new report shows that in the past month, Draw Something has lost nearly 5M Daily Active Users (DAUs), bringing the total down to 10M from 15M when Zynga first made the purchase…Zynga’s problem is that they didn’t bother to make sure Draw Something had staying power, something you would think would be required to shell out $200M for a company. Speaking as one of those 5M who can no longer be bothered with the game, it just got to be more work than fun once the novelty of iPhone Pictionary wore off. “
Zynga struck while the iron was hot, and who could blame it? Draw Something was immensely popular. Unfortunately, it cooled as quickly as it heated up, for the very reason that Forbes addresses. Once you had a handful of games going, keeping up felt like work. Users began to feel guilty for letting games languish, and avoided launching it all together. That killed the fun and the game. I don’t know who could have predicted that would happen.