Amazon teases direct sales of Potter ebooks [Update]

Amazon has teased direct sales of Harry Potter books on its Kindle ebook store. AllThingsD reports that Amazon has posted a teaser image (above) to its Kindle ebook store, featuring an owl and the line “Wizardry is on the Way” in a font similar to that on the cover of paper Harry Potter books [1. Note that I could not get the image to appear, despite refreshing the browser a few times. Ten points off for Gryffindor.].

Potter author J. K. Rowling made electronic versions of her books available for the first time in April, but required customers to purchase them through her own Pottermore website. Amazon’s tease suggests that’s about to change, though representatives were elusive with AllThingsD when reached for comment, saying, “We’ll have to ask you to stay tuned for an upcoming announcement.”

As of this writing, there are no similar hints on the Nook store or Apple’s iBookstore.

Update: Amazon has confirmed that the Harry Potter books are coming to the Kindle Owners’ Lending Library.

Pottermore sells $1.5M worth of ebooks in three days


Pottermore sold more than £1 million ($1.59 million) worth of ebooks in the first 3 days of availability, according to Pottermore CEO Charlie Redmayne. Sales were higher than expected, Redmayne said.”

Why isn’t Rowling selling through Amazon, B&N or [1. Actually, the books are available through the  Kindle and Nook stores. I thought shoppers were required to go through Thanks to reader Darren for setting me right.] Apple? Why would she?