Two stories from Ken Segall’s book Insanely Simple are making the rounds today. One has Steve Jobs considering an ad-supported version of Mac OS 9. The other features an idea to treat the one millionth iMac customer to a Willy Wonka-style tour of the Cupertino campus.

I’m sure Steve thought up all kinds of crazy shit. Jonny Ive even said that he occasionally told Steve, “That’s a whacky idea.”  When you’re spitballing ideas, you toss out every idea you can think of. The vast majority are garbage. Remember that when reading stories like this. Was Steve really going to dress up like Willy Wonka? Maybe. But probably not.