Apple pushed a nice new feature to the iPad section of the App Store this morning. A new tab entitled “iPad Upgrades” lists the iPad-optimized counterparts to iPhone apps you’ve purchased. You’ll find it in the Genius section, which is also new for the iPad (it’s been available for iPhone/iPod touch apps for quite a while).
“With Instapaper, you’re your own editor in chief of the entire Internet. You get to curate your own magazine.”
It’s true, and I’ll say even more so with Flipboard. I finally received Twitter and Facebook integration this afternoon, and I’m absolutely loving it. Both services have never looked better.
I’ll have a full review on TUAW soon, but my initial impression is this. Flipboard and the iPad cooperate to present your personally-curated content with the look and feel of a high-end design magazine. The app truly makes you editor-in-chief of the Internet and the iPad puts it in your hand.
I’m in love.
PS – Flipboard, if you’re reading…wouldn’t this be cool? I’m just saying.
If you’ve got a jailbroken iPad, you can install the Frash plugin to get limited functionality (video is not supported yet). It will play games and browse sites with Flash navigation. Engadget has posted a complete how-to.
Honestly, it seems like a lot of work for partial support of something I don’t really miss.
People have a special, unique relationship with magazines. They’re companions. Before you get onto a plane, you grab a magazine. We bring them to the beach, the coffee shop and yes, the bathroom.
They’re forgiving. You can fold one and stuff it into a pocket, leave it in a bag or toss it in the back of the car. Did you get a coffee ring on the cover? That’s fine; it’ll dry. You say you only have a few minutes to read? No problem. Bite-sized articles abound. Magazines are inexpensive and familiar.
They’re also in trouble. Newsstand sales for the 472 consumer titles in the United States fell 9.1% in the last half of 2009 versus the same period a year earlier. With the release of the iPad, a segment of the publishing industry is looking for Apple to provide the same salvation that the music industry received from the iPod.
Can an electronic edition of your favorite mag provide the same casual comfort that you’ve come to know?
In this article, I’ll look at two magazines for iPad: WIRED and Outside. But first, let’s review the factors that determine a pleasant reading experience on the iPad.
Forget the page curls, videos and other tricks. If a magazine app fails to convey the author’s ideas and message to the reader, the rest doesn’t matter.
Developers are free to get creative with how users move through their applications. As a result, there’s no standard. Does a given solution enhance or hinder a given app?
How does the presentation, layout, navigation and so on combine to create an overall feel? Most importantly, does the app disappear and leave me with the story, or am I aware of the software (and hardware) the entire time?
What makes a given magazine stand out?
How do I receive new issues or content?
Now, let’s look at some magazines.
The first electronic release from Condé Nast, 1 WIRED Magazine ($4.99) sold 24,000 copies in the first 24 hours. By June 8th that number rose to 79,000 copies, and the app was set to surpass print sales for the month.
That was nearly one month ago (WIRED Magazine for iPad was released on May 26th), and it’s still the only issue available. But that doesn’t mean they’re done. “There is no finish line,” wrote Editor In Chief Chris Anderson. “WIRED will be digital from now on, designed from the start as a compelling interactive experience.” That’s great news, because this is a nice implementation that will be great after after a few changes.
At first, navigation is a bit confusing. Pages scroll horizontally, and multi-page articles and ads scroll vertically. Swiping left and right moves you through the magazine. Unfortunately, some of the multi-page articles provide visual cues that they scroll vertically, but not all.
However, tap any page and all becomes clear. A menu bar appears that reveals a table of contents on the left and a gorgeous overview on the right. The length, synopsis and even keywords of each page is clearly presented. Let the doves descend from a sun-filled sky because this is so clear and effective it must be of supernatural origin. Well done, WIRED.
If navigation is good, the feel is great. WIRED’s bold design, colors and images are well represented in this app. It’s undeniably an issue of WIRED.
Best of all, the developers took advantage of of the medium with lots of interactive features.
For instance, the “Invaders from Mars” feature presents an image of the red planet and the man-made machines that have paid it a visit. Slowly swiping across the image rotates it, revealing a photo and brief history of each mission. The illusion of “spinning” the planet is very well done and kind of addictive (you’ll find yourself whirling the planet around even after you’ve read all of the text).
Some articles, like “Riverboat Resurrection,” let you toggle between related photos without leaving the article. A great example of this explains what goes into Lea and Perrin’s Worcestershire Sauce. As you tap between the numbered steps, a new ingredient is revealed. Others include a clip of related audio or video. It feels like a webpage, so it’s familiar, but it’s much faster, so it’s more satisfying.
I spent 10 minutes playing with Worcestershire Sauce. Not even Worcestershire Sauce, but an article about what goes into Worcestershire Sauce. Now that’s engaging content.
I don’t know if other publications would be able to pull this off. As a tech-y magazine for geeks, this type of flash just “fits” into WIRED. I can’t imagine Vogue, for example, using the same tricks without seeming gimmicky. WIRED for iPad is unique in very good way.
Acquisition is a mystery as only 1 issue has been released, so we’re left to talk about communication. WIRED for iPad is successful in this regard for one simple reason: It’s fun.
It’s fun two spin Mars around, to look at pictures of Pixar and explore how a frame is assembled. I’m pulled into the experience and as a result riveted to the content.
The app has its faults, of course. The price is too high ($5 per issue at this point), it’s huge at nearly 1/2 a gig and there are a LOT of ads. But what’s good about this app is so good that I’m willing to overlook the bad.
I was thrilled to see long-time favorite Outside ($2.99, universal) hit the iPad. The photography and the gear/gadget reviews have had me hooked for years. The iPad edition mostly works for me.
The navigation is instantly usable to anyone who’s browsed the web within the last 5 years. To begin, swipe through the covers of issues you’ve downloaded. Once you’ve tapped a selection, a toolbar displays icons for each section, and an overview screen presents what’s available from each department. Best of all, there’s a tutorial on “how to navigate.” Nice!
Acquisition is simple if a bit time-consuming. The app checks for new content at every launch. It only takes a moment and, if it does find something, it asks before beginning the download. My suggestion is to accept when you aren’t really in the mood to read, as the downloads take a while.
What’s unique about this app is its gallery. It pulls all the photos from every article and displays them together. You can easily flick through the pictures without seeing a lick of text. Before you scoff (“The whole point is reading, Dave”) consider how many times you’ve flipped through the pages of a magazine, looking at the pictures without reading a single syllable. See?
Feel is where Outside for the iPad loses me. I’ve gotten into the habit of taking it with me to EMS to show a salesperson exactly what I want. Yes, I could do that with the iPad but I probably won’t for fear of A.) looking like a tool and B.) dropping or misplacing the thing. Extracting a crumpled magazine from a cargo pocket is one thing. Flinging a $500 computer around a store — especially for a scratch-0-phobe — is another.
That’s not the app’s fault but it does speak to the core of magazines on an iPad. Like I said, people think of magazines as their rough-and-tumble companions. They’re the Jeeps of the publishing world: utilitarian and ready for duty. Even with a case, the iPad is, well, a delicate computer. I’m not going to hand it to Janie the Sales Clerk in hopes that she can find the Tevas I’m after.
That’s where the disconnect will be for many. Not the implantation. The teams behind WIRED and Outside have pulled off their projects spectacularly well. How many will be comfortable brining the iPads on the planes, beaches and bathrooms of the world for a quick read?
“We’re working hard to get this magical product into the hands of even more people around the world, including those in nine more countries next month.”
The first million units sold within 28 days, and Apple reached the 2 million mark in “less than 60 days.” Let’s assume the second million sold within 59 days. That means the 3rd million sold in exactly three weeks.
International sales introduced a huge pool of potential new customers, of course, but still.
Much was said about the iPad’s potential as an eReader before it was released. Comparisons to the Kindle and Nook were inevitable. Now that it’s been available in the US for 2 months, I’ve been reading on it extensively. In that time, I’ve identified the factors that make a given format successful or not: feel, uniqueness, acquisition, navigation and communication. I want to explore these features across several formats. The first is newspapers, and in this article I’ll compare two: USA TODAY, and The New York Times. First, let me define the factors I’ve listed.
What’s the killer feature of any eReader? Communication. Forget page curls, full-screen photos, embedded video and audio clips. They’re nice and what many people expect from something as futuristic-sounding as an “eReader,” but it’s the successful transmission of concept and message from author to reader that’s important. Without that, nothing else matters.
How does a given format compare to its physical counterpart? Read a book, newspaper or magazine on the iPad and you inevitably compare it to a real book, newspaper or magazine. What’s the result of that comparison? The answer is in the combination of hardware and software.
The truth is you can’t yet just sit down and read, as each app has subtle (and sometimes blatant) differences in navigation. There’s some initial exploration and learning to be done. For example, WIRED navigates differently than USA TODAY, and Outdoor is different than both of them. Conversely, you can pickup any newspaper or magazine and get right to it, as we’ve been trained to use them since we were children.
Does the iPad “disappear” and leave me with the words alone, or am I keenly aware of the chunk of hardware I’m holding the entire time? Also, does the app affect this?
Uniqueness What makes an example of a given format unique, and does it serve the app? Flashy eye candy is certainly special, but not necessarily welcome.
Acquisiton How and when do I get new issues/content?
Still with me? Now let’s look at some apps.
USA TODAY for iPad is one of the marquee iPad apps that was available on launch day. Apple worked closely with the paper’s publishers, and had the app installed on demo units in Apple Stores on April 3rd. The national publication is known to millions of Americans, so we have a concept of what to expect from it. Let’s see how it meets my five functions, saving communication for last.
USA TODAY for iPad offers three types of navigation: between sections, between articles and between pages of an article. The first is clever by not immediately obvious. To move between the paper’s news, money, sports and life sections, tap the logo in the upper left-hand corner. This produces an overlay featuring color-coded logos that correspond to each section. Articles are listed in a scroll-able frame with features from each section — color-coded to match — scroll across the top of the page. When an article is selected it goes full-screen and displays two columns while the iPad is in portrait orientation, and three while in landscape.
When we read text (in the West at least), we track from left to right and top to bottom. When the end of a page is reached, we turn to the next one and repeat the process. Physical papers make it immediately obvious if an article continues on another page 1 The USA TODAY app provides subtle and effective prompts at the bottom of the screen. In the lower left displays the number of pages per article (“pg 1 of 1”), and in the lower right, the number of articles in a given section (“Article 2 of 25”). Small arrows make it even clearer; swipe up and down to move from page to page, and left and right to move between articles.
The app’s developers used swiping effectively 2. All in all, navigation with this app is well-executed.
The feel of this app mimics the paper version well, right down to the textured “edge” of the page. Of course, you’re still holding the iPad, which gets heavy quickly and sucks in direct sunlight (smudges and reflections are even more pronounced in full sun), but that’s not the app’s fault. You can easily move through an article with the swipe of a thumb tip, so it’s not disruptive at all.
The color pictures look great, though I do wish they were larger. The developers stayed faithful to the paper’s infamous layout — bright color, short stories and that weather page — while resisting the urge to re-create the mobile version that’s as close as mobile Safari. Good for them.
What make this app unique is the section navigation and daily app photo gallery.
Acquiring new content couldn’t be easier: just launch the app. It’s updated around the clock, 7 days a week.
Finally is communication. Reading on the iPad is a joy, and the USA TODAY app takes advantage of what it offers. Text is sharp and legible, navigation is easy and articles are uncluttered. I’m entirely comfortable sitting down with this app in my favorite chair with a cup of tea and an hour to myself.
However, it’s not perfect. The biggest annoyance is the lack of bookmarking. If I leave off in the middle of an article, the app returns to the home screen when re-launched. Additionally, other niceties like the crossword puzzle don’t work. I can’t select text for a copy-and-paste, and the section pages feel cramped. But all-in-all, it’s entirely possible for the app and hardware to disappear and let me simply read and enjoy. The uncluttered UI and adherence to the physical paper’s layout and look make this possible.
USA TODAY for iPad will be free until July 4, 2010. After the initial launch period, the app will be available via a fee-based subscription.
The New York Times
Also available on the iPad’s launch day was The New York Times Editor’s Choice, which displays several articles from the publication’s news, business, technology, opinion, arts and features sections per day. Criticized by Jobs himself for insufficient content, Editor’s Choice has gained both detractors and fans. Here’s how it compares to my criteria.
Navigation is simple. Departments are represented by icons across the bottom of the screen with the related articles above. Small dots indicate the number of pages of articles that each department offers (for now, they all offer two). Once an article is selected, you can swipe between its pages from the same position used to hold the iPad, which is great. Again, small dots indicate how long an article is. Also, it’s easy to adjust text size.
My only complaint about this app’s navigation is that, unlike USA TODAY for iPad, I can’t swipe between articles within a department once I’ve got an article pulled up. I must first jump back to that department’s home page.
I must admit, this app feels like the Times. True, you can’t pick up a stray copy at Starbucks, but the typography, black text on a white field and layout of the department home pages are instantly familiar. The app displays three columns when in portrait orientation and four when in landscape. Nearly every photo can be enlarged and several kick off slideshows.
My complaint is with the advertising. A small banner ad is displayed on the department home pages and I can live with that. I’ll even take the large-ish ad that accompanies some articles. But the unavoidable interstitial ad that precedes some content is just disruptive. Yes, it’s easily dismissed, but it’s annoying when it unexpectedly pops up. I realize that the Times has bills to pay, but I wish there was another solution. Perhaps a future subscription model will kill these ads.
What’s unique about this app? The gorgeous video gallery. Up to seven are available at any one time, featuring Times writers and reporters. Their production lives up to the standards of the Times and I’ve enjoyed watching them. I haven’t found another newspaper app with such effective use of video.
Just like USA TODAY for iPad, The New York Times Editor’s Choice downloads new content at launch, so there’s nothing for me to but tap its icon.
There are many more newspaper apps in the App Store. The Financial Times recently won an Apple Design Award and is quite well done. But are they enough to lure people back into the habit of “reading the paper?” Personally, I’ve read more newspaper articles with the iPad than I have in the last several years. Why is that? Surely the novelty of the device played a role initially. The iPad was my new toy and I wanted to use it.
But now I’ve had it for almost three months and I’m still at it. That’s because I simply enjoy reading on the iPad. Holding the comfortable device in my lap is completely natural. The fact that I needn’t fold and crease an oversize paper as I read is actually a bonus. Reading on a computer is the polar opposite. A laptop’s size and shape deny that cozy feeling of sitting down and reading. Yes, I called a computer cozy. If you’ve tried it, you know what I mean. I believe that, years from now, we’ll see that form factor had a lot to do with why people weren’t reading newspapers online and, even more importantly, how the renaissance of newspapers began.