Will Passbook join Ping in the Apple graveyard?


“Even at this early stage of its functionality, Passbook should be more than simply an aggregator of digital cards and instead offer something truly unique. Currently, users must first download the brand’s mobile app (Starbucks, United Airlines, Sephora, and so on) and then connect the app into Passbook. Early users are finding this process confusing and duplicative, expressing frustration around the manual work needed to add different cards and services into Passbook, with limited return.”

That’s been my issue, too. The only Passbook item I’ve used is from Starbucks, and it does nothing the iOS app hasn’t been doing for years. In fact, it’s worse. After a make a purchase, the Starbucks iOS app updates my balance immediately. The Passbook items often takes more than an hour to show the accurate balance. I had high hopes for Passbook, but for now, it’s simply a novelty.

Using Passbook with airline tickets

Scott McNulty recently used iOS 6 Passbook while flying with United. He describes the whole experience, concluding with a discussion of whether or not it’s worth the hassle:

“It seems to me that Passbook is a clever idea, but honestly having my eTicket with the QR code emailed to me (or just using the one displayed in the United app) would have been simpler. Once you get the ticket into Passbook it is a nice experience, but adding stuff to Passbook isn’t intuative. In fact, once I had my 2 tickets to CA in Passbook I didn’t have the option to add anything else to Passbook from within the app itself since the App Store button was no longer displayed.”