Apple’s beautiful construction barriers

Photo credit:

When I saw these photos of the forthcoming Apple Store in Amsterdam, I noticed how great the construction barriers look. Typically barriers like this are erected simply to discourage prying eyes, but Apple often uses them as a marketing opportunity. This practice isn’t unique to Apple, of course, nor does the company always make such an effort. But when it does, the results are often charming. Here’s a look at some clever barriers Apple has used.

Reader Tom Klaver notes that the 3 Apple logos on top of each other are inspired by the Amsterdam coat of arms, and orange is the national Dutch color.

[Via MacRumors]

Continue reading →