“Let me describe the world I live in. About eight years ago [1. This would have been about 1990] we had high-speed networking connected to our NeXT hardware. Because we were using NFS, we were able to take all of our personal data — our “home directory” we called them — off of our local machines and put them on a server. The software made that completely transparent…a professional could be hired to back up that server every night.
In the last seven years, do you know how many times I lost any personal data? Zero. Do you how many times I’ve backed up my computer? Zero.
I have computers at Apple, at Pixar, at NeXT and at home. I walk over to any of them and log in as myself. It goes over the network, finds my home directory on the server and I’ve got my stuff, where ever I am. And none of that is on a local disc. The server…is my local disc.”
Expect to see a full realization of this vision on Monday.
“‘Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.’ Parker said Jobs paused and Parker filled the quiet with a chuckle. But Jobs didn’t laugh. He was serious. ‘He was absolutely right,’ said Parker. ‘We had to edit.'”
Here is where I’d say that this applies to you and me, not just CEOs. And not just sneakers. But you got that.
Here’s the money quote from today’s iPad 2 announcement. Steve Jobs:
“This is worth repeating. It’s in Apple’s DNA that technology is not enough. It’s tech married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC products. Our competitors are looking at this like it’s the next PC market. That is not the right approach to this. These are post-PC devices that need to be easier to use than a PC. More intuitive.”
You won’t find a better explanation of Apple’s advantage in this market.
“Here we have the man who invented the personal computer, then the laptop. He’s now destroying them. That is an amazing life.”
Steve and Apple are always looking forward. When the iPod mini was the best selling model, Apple replaced it. I don’t think Apple is destroying the computer and laptop just yet, but the iPad is a huge part of its future.
“The new 99 cent price tag and deals for rentals from Disney’s ABC, News Corp’s Fox could come as soon as Wednesday at a just-scheduled a press event on its entertainment gadgets…other studios remain leery of Apple’s intentions.”
Oh, RIM. Adding a multi-touch display while keeping the slide-out physical keyboard demonstrates that you don’t truly get the iPhone aesthetic. When Steve Jobs introduced the original iPhone in 2007, he noted that the problem with smartphone user interfaces is in the collection of buttons in the “bottom 40.” Here’s why.
First, they’re always there. They don’t get out of the way when you don’t need them. RIM and others have decided that the solution is to put the lot on a sliding tray that can be hidden behind the touch screen. It’s a logical choice but not the best one. If your fingers are already on the touchscreen, why move them off to enter text? Plus, you’ve added a moving part that’s going to eventually break.
Also, Steve asked, what happens six months from when you get a great idea that requires a new button? You can’t add it because the devices have already shipped.
RIM’s hesitation is grounded in fear that users will complain loudly if they take the that keyboard away. Apple never had it and can’t keep iPhones on the shelves. It’s time, RIM. Lose the keyboard.
Update: Scott McNultynotes that the physical keyboard makes email much more useable. I haven’t used one for email, but I trust his judgement.