“The biggest reason this ad campaign is so dumbfounding, however, is that Microsoft is not some relatively small company like Nokia or BlackBerry that has limited resources to devote to high-quality marketing campaigns. It is, in fact, still one of the world’s most valuable tech companies with a market cap well north of $200 billion. If it can’t create a good marketing campaign for what’s supposed to be a crucially important product, then you really have to question whether the company has its head on straight. “
Apple suggests everything the iPad mini can do with one shot shot and 29 seconds. There’s no narration. By contrast, Microsoft presents a full-on song-and-dance number to say that the Surface has a clicky magnet.
“The product name is completely devoid of the term ‘Windows,’ a term for which Steve Ballmer appears to have a major crush on. Even their touch-based phone products can’t escape the Windows moniker, resulting in the Windows Phone 7 mouthful. Though the Surface will run Windows 8, they aren’t calling it Windows 8 Surface.”
I didn’t realize it, but Jason’s right. It’s not the “Windows 8 Surface” or even the “Windows Surface.”
The average price of these devices is $1,066. That’s a lot of money for a tablet computer. While $1,066 isn’t the Surface’s official price, it is “on par with Ultrabook-class PCs” and twice the cost of an iPad.
Also, this suggests that Microsoft considers the tablet a PC.
Update: Shadoe Huard notes that, “…the ultrabook pricing is for the ‘Pro’ surface only (Intel CPUs). The lower end Arm version (RT) is in line with other ARM tablets. So prob in the 400-700 range, considering there’s no 16GB model.”