Here’s a great story of how Wendy Perrin at Perrin Post expedited the return of lost luggage by tweeting with American Airlines.
“Late last night I arrived in Quito, Ecuador, but my luggage did not. Somewhere between Newark, Miami, and Quito, American Airlines lost my husband’s checked bag. I filed a report at Quito Airport—after waiting in a long line past midnight—but the non-computerized lost-luggage system and lack of information about when the bag might be delivered to my Quito hotel hardly instilled confidence that I will see it again soon…So I turned to the fastest way I know of to get help: Twitter. At 1 a.m. I tweeted to American Airlines and, within literally three minutes, it responded with more useful information than I had been able to extract in more than an hour at the airport.”
After a short exchange of direct messages, Wendy’s luggage was en route back to her.
Last week, I suggested following your airline on Twitter. Wendy’s story is a fantastic example of why.
Summer storms can disrupt your travel, and spending the night on the floor of an airport is no fun. A great way to stay on top of the latest alerts, changes and notices from the major airlines is to subscribe to their Twitter accounts. Having a Twitter app on your iPhone puts access to that information into your pocket.
In these situations, being connected to your airline on Twitter can offer more than simple news delivery. In 2011, brutal winter storms left hundreds of thousands of people without a flight. Many stranded travelers who shared their predicament with their airline via Twitter (along with the reservation number) were rebooked faster than those who waited in the customer service line or called the 800 number. Here is a list of Twitter accounts as used by several major airlines:
On your iPhone, choose a Twitter app that supports notifications (I use Twitterrific, but there are many others available). Enable notifications for mentions. That way, if you send a message to your airline’s account, your phone will let you know when you’ve received a reply. Happy flying!
Reading tweets is like a car ride with someone who’s just slammed an 8 ball. We bounce between unrelated thoughts, ideas, conversations, suggestions, requests, etc. in a matter of seconds. There’s no time to give anything a moment’s contemplation. For example, here are the some recent, sequential tweets from my stream:
- @shelitwits I knew the answer to that one!
- Beer break after assembling too much office furniture.
- RT @baixakioficial Mito ou verdade: Macs não servem para jogos? http://bit.ly/duelBe
- RT @yummygoods: want a copy of my book? want to read about random stuff? i have just the post for you: http://bit.ly/bT763W
- So, it might be who I follow, but MY view via the Tweets app is really noisy. cc @MarioSundar . Others might have a better shot.
- #Opensource #HIT data exchange: “Anyone can see it at http://NHITconnect.org”-CTO Chopra http://twitpic.com/1r29uy #g2e #gov20
- Computer model shows Earth’s mantle is speeding http://is.gd/coIG5
- Hey the American Library Association was just an answer/question (whatever!) on Jeopardy!
- #Opensource #HIT data exchange: “Anyone can see it at http://NHINconnect.org”-CTO Chopra http://twitpic.com/1r29uy #g2e #gov20
- One less, for now: One of the five wind turbines proposed for private property in South Plymouth m… http://bit.ly/bJ2hNj
- So, if I want to share about an Internet Marketing community with LinkedIn, I just do - http://bit.ly/cCSW1L #in ?
- ME! RT @TheChip Guess who’s coming to #Sturgis Buffalo Chip for his next Big Adventure?
Breaking it down:
Tweets 1, 2 and 5 are partial conversations that I’ve missed. Therefore, they’re just clutter. Number 2 is a pleasantry that has no bearing on my day. Number 3 is in a language I don’t understand. Numbers 4, 11 and 12 are sales pitches. I honestly don’t know what numbers 6 and 9 are about; I assume the author is attending a convention or workshop.
Numbers 7, 8 and 10 are interesting and I’d like to follow up on them, but they’re lost in the noise. Plus, by the time I get to wind turbines, I’ve forgotten about the Earth’s mantle and 20 more tweets have arrived, demanding attention.
This phenomenon isn’t unique to Twitter. Facebook also offers Information McNuggets. Instapaper makes me feel good momentarily, but I know that I’ll probably not read that article I saved in a timely manner. Days later, I’ll sync Instapaper on my iPad and remember, “Oh, yeah. I wanted to read this the other day. And these fourteen others.”
Social media allows people to reach out and distract each other. The immediacy of the Internet is a benefit and a hindrance, reducing thoughts and stories to virtual Tic Tacs that we mindlessly pop into our mouths. By all means, connect to those who interest you and share what you’ve got. But also take time to stop, reflect and think. Or you’ll end up worse for the experience.
Today I was complaining that I can’t use Command-Return to tweet from Mountain Lion‘s built-in tweet interface. Several people let me know that Command-Shift-D works, and indeed it does. Thanks, everyone.
There! Are! Four! Lights!
9to5 Mac suggests that Twitter will cease development of its Mac client. I sincerely hope that does not happen, because I depend on these indicator lights. I must monitor several accounts. The Twitter for Mac app lets me see which one has received a new message, mention or DM at a glance, via these handy lights.
Other apps don’t do this as clearly or at all. It’s not a convenience for me, it’s something I depend on. As much as I might not like it, I must monitor all these accounts all day long.
I’ve been wondering why Twitter would kill the Mac app, and my buddy Berserk Hippo make a good point: ”[Killing the app makes sense] It does if they want everyone using the web because that gets them the most money.”
I cannot and will not use Twitter in a browser. This change would not only be an inconvenience, it would affect my workflow in a significant and detrimental way.
What a confusing, convoluted mess. There isn’t enough Ritalin in the world to make me willing to look at that.
Twitter has launched its Certified Products program, which “helps businesses find some of the best products and services to thrive on Twitter.” Just as it makes things so difficult for 3rd- party developers. Developers whose apps and solutions affected Twitter’s growth and success in a real and significant way. It gets worse:
“We certify leading solutions from the Twitter ecosystem for the needs of publishers, brands, and partners. We continually work with program members in the following verticals to take full advantage of the Twitter platform and innovate to solve business needs.”
#jargon #buzzword #business
I admit I didn’t fully understand the new rules Twitter has issued regarding use of its API. Macworld has a great breakdown, targeted at non-developers.