Pricing the Microsoft Surface (Update)

Microsoft’s new Surface Tablet looks interesting, and I’m wondering how much it’ll cost. Microsoft has said consumers can expect a price point that’s “on par with Ultrabook-class PCs,” according to Engadget. I’m not familiar with the Ultrabook market, so I looked up the cost of five popular models:

  • Lenovo ideapad U300s – $1,399
  • Toshiba Portege Z835 – $899
  • ASUS ZENBOOK UX31E – $1,249
  • Acer Aspire S3 – $699
  • Samsung 900X3A – $1,087

The average price of these devices is $1,066. That’s a lot of money for a tablet computer. While $1,066 isn’t the Surface’s official price, it is “on par with Ultrabook-class PCs” and twice the cost of an iPad.

Also, this suggests that Microsoft considers the tablet a PC.

UpdateShadoe Huard notes that, “…the ultrabook pricing is for the ‘Pro’ surface only (Intel CPUs). The lower end Arm version (RT) is in line with other ARM tablets. So prob in the 400-700 range, considering there’s no 16GB model.”