Business language for a consumer product

Today Microsoft demonstrated the forthcoming Windows Phone 7. I liked the phone but not the presentation. Gruber articulates exactly why.

“This bureaucrat-ese is intended, I suppose, to sound serious.”

The event was riddled with business jargon and CEO-speak. It felt like a young professionals workshop, not the introduction of a consumer device. That’s typical of Microsoft and exactly why the “I’m A Mac” TV ads were so apt.