Microsoft kills the Zune

The New York Times:

“Microsoft spokeswoman, Melissa Stewart, confirmed [at E3] that the Zune brand is going away so Microsoft can use the better-known Xbox brand for its entertainment services, including its online video service.”

It was a bad idea to make the Zune brown (it resembled a turd), but even worse to “chase Apple,” as former Microsoft executive Robbie Bach explained at a Northwest Entrepreneur Network in May:

“We just weren’t brave enough, honestly, and we ended up chasing Apple with a product that actually wasn’t a bad product, but it was still a chasing product, and there wasn’t a reason for somebody to say, oh, I have to go out and get that thing.”

Users who’ve created playlists will find them intact in the new Xbox Music Service.

Goodbye, Zune

Paul Thurrott:

“And what about Zune? Although [Microsoft and Nokia] talked up virtually all Windows Phone-based services [at Mobile World Congress in Barcelona], Zune was conspicuously missing—both in discussions from both Elop and Ballmer and on a global reach marketing slide that was created by both companies. My sources tell me that the Zune brand is on the way out and that all Zune products and services will be moved into other businesses, including Windows Live. Zune will essentially cease to exist under this plan.”