CNN Money’s JP Mangalindan notes that “Samsung released no less than 37 phones this year. Apple released one.” He wonders what it would look like if the roles were reversed:

“Certainly good hardware design played a role in Samsung’s healthy sales. But it also didn’t hurt that the company flooded the market. Which begs the question: What would a world with 37 new and different iPhone models look like?”

Mangalindan then has a litte bit of fun, imagining an iPhone lineup that included 37 models:

• iPhone Ativ Illiad I930
• iPhone Universe Grand
• iPhone Star Deluxe Duos
• iPhone Universe Axiom
• iPhone Universe Stratosphere

It goes on from there.