Microsoft CEO Steve Ballmer discussed the Surface’s sales debut with The Wall Street Journal, saying, “Numerically there’s not really much that’s interesting to report.” But that’s not why this article is compelling. At one point, Ballmer shares this story with Journal writer Shira Ovide:
“I was at a dinner in San Francisco last week, and I brought out this beautiful, very thin [touch-screen] laptop, and they said, ‘Wow, I never thought touch could be valuable and important in a laptop.’”
Who talks like that? “I never thought touch could be valuable and important in a laptop.” Answer: nobody.