When I saw these photos of the forthcoming Apple Store in Amsterdam, I noticed how great the construction barriers look. Typically barriers like this are erected simply to discourage prying eyes, but Apple often uses them as a marketing opportunity. This practice isn’t unique to Apple, of course, nor does the company always make such an effort. But when it does, the results are often charming. Here’s a look at some clever barriers Apple has used.
The Shanghai Apple Store, China’s largest, was covered with a barrier that resembled a red curtain. A front section appeared to be pulled back, revealing a hidden Apple logo.
New York City
The Grand Central Terminal Apple Store opened just in time for the 2011 holiday shopping season. Its construction barrier got customers ready with lettering that resembled old-time train station announcement boards. As @Ignignokt notes, the barrier display consisted of 58 individual $999 Thunderbolt displays.
Not as ornate as the others, the Lincoln Park Apple Store in Chicago featured autumn leaves blowing around. Appropriate for the windy city, no?
I’m sure there have been others, and if you know of any, please let me know. I’ll add them here.