Apple’s new product categories

The most compelling part of Apple’s Q2 financial results call was Tim Cook announcing that we can expect the company to explore “new product categories.” First of all, he used the plural “categories,” and noted that one of those projects could debut this year.

Cook said Apple is “…hard at work on amazing new hardware, software and services we can’t wait to introduce this fall and throughout 2014.” I am so looking forward to what’s coming.