Apple’s new Siri TV ad

It’s nice to see that the appeal to emotion is still very much a part of Apple’s iPhone advertising. You’ll remember the initial FaceTime TV spots that featured new babies, loving couples and reassuring parents. They were sweet and effective.

A new ad for Siri which debuted over the weekend features an adorable young boy, wrapped a heavy plaid robe, peering through the window and hopefully asking Siri if it’s going to snow. It’s a moment many of us can relate to and a great way to sell phones (or almost anything else).

You can watch the spot after the break.