Copywriting gig of the year

When a UK judge ruled in Samsung’s favor in the patent battle between Apple and Samsung, he told Apple to publish a statement about the ruling on its website, acknowledging that Samsung did not copy the iPad. Today Apple published that statement, and it’s beautiful. Pulling quotes from the judge himself, the statement reads, in part:

“‘The extreme simplicity of the Apple design is striking. Overall it has undecorated flat surfaces with a plate of glass on the front all the way out to a very thin rim and a blank back. There is a crisp edge around the rim and a combination of curves, both at the corners and the sides. The design looks like an object the informed user would want to pick up and hold. It is an understated, smooth and simple product. It is a cool design.’

So while the U.K. court did not find Samsung guilty of infringement, other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple’s far more popular iPad.”

I wish I could admit defeat that well.