For $9.99 per month, users can stream a full season’s worth of HD TV episodes, plus the rest of Hulu’s library (ad-supported [1. I’d rather be free of ads for ten dollars, but that’s not my decision.]), to their iPhones (3GS and 4 only), iPads or Macs with the new app (free).
This is almost exactly the model I wished Apple would adopt a year ago at TUAW:
“If Apple charged me X amount of money per month and gave me unlimited access to their library of television and movies from any approved device, including Macs, iPhones, iPods and, of course, Apple TVs, I’d be a happy customer … Yes, I want to have my music files physically on my hard disk. But if the shows and movies I want to watch all lived on a server farm in Cupertino, that’d be fine with me.”
Good luck to Hulu; I’m eager to test this.