iPhone apps garner more eyes than top TV shows

From MobileBeat:

“The daily audience for apps that run on Apple’s iOS … has now surpassed 19 million users, who spend an average of 22 minutes per day using these apps, according to [Flurry]. That means the audience for the iOS devices is now bigger than NBC’s Sunday Night Football and…only 4 million daily viewers separate the iOS audience from that of the No. 1-ranked TV show, Fox’s American Idol.”

People staring at their iPhones. That’s exactly the practice Microsoft is highlighting for those who find it infuriating.