Mark Parker called his friend Steve Jobs shortly after becoming CEO for Nike, and asked for advice. Steve’s answer was short and sweet:
“‘Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.’ Parker said Jobs paused and Parker filled the quiet with a chuckle. But Jobs didn’t laugh. He was serious. ‘He was absolutely right,’ said Parker. ‘We had to edit.'”
Here is where I’d say that this applies to you and me, not just CEOs. And not just sneakers. But you got that.