Time machine – Apple to open retail chain

Here’s an article published by The Wall Street Journal on Sept. 29, 2000, describing Apple’s new retail initiative:

“A retail chain could help Apple boost sales — an important concern after the company surprised Wall Street late yesterday by announcing that its quarterly revenue and profit will be far lower than expected.

A chain of Apple stores would help bolster what many see as a weakness in Apple’s strategy: distribution…’Distribution is one facet of Apple’s business that deserves management attention,’ said David Bailey, an analyst at Gerard Klauer Mattison & Co. If Apple doesn’t develop more distribution channels, he said, ‘that could potentially hamper Apple’s growth.’

Mission accomplished.

Behind the scenes of Apple’s Think Different campaign

Forbes has published a compelling history of Apple’s Think Different advertising campaign. Written by  Rob Siltanen, then creative director and managing partner at TBWA/Chiat/Day (Siltanen is currently the chairman and chief creative officer at Siltanen & Partners), the article offers new details on the campaign that redefined Apple after Steve’s return.

For instance, Jobs liked the idea of a Dead Poets Society-like feel combined with images of famous thinkers, despite initial hesitation that it might seem “too egotistical.” However, Siltanen says, Jobs hated the TV spot, even when it was nearly finished:

“We played the spot once, and when it finished, Jobs said, ‘It sucks! I hate it! It’s advertising agency ****! I thought you were going to write something like ‘Dead Poets Society!’ This is crap!’

Clow said something like, ‘Well, I take it you don’t want to see it again.’ And Steve continued to go on a rant about how we should get the writers from Dead Poets Society’ or some ‘real writers’ to write something.”

It’s a compelling article that was no doubt inspired by Isaacson’s wildly popular biography.

[Via MacRumors]

A brief history of click wheel iPod games

Last week, Apple pulled its Texas Hold’em game from the App Store. Ten years after the first iPod game appeared as an Easter Egg on the original 5 GB iPod, Apple has all but stopped producing games for the music devices [2. Note: three games still ship with the iPod Classic: iQuiz, Klondike and Vortex. But none are distributed via iTunes any more.].

As of this writing, Apple has 17 iPod touch/iPhone titles in the App Store, and none of them are games. To think that the App Store we know today started with a nice collection of simple yet fun games for the click wheel iPods. Here’s a look at the history of Apple’s early iPod games, from Brick to Texas Hold’em and everything in between.

Continue reading →

A beautiful history of Apple hardware

Shrine of Apple provides a visual history of Apple hardware.

“Our mission is to showcase the entire spectrum of products that Apple have sold to the public since 1976 – every product Apple Inc has ever produced, in the highest quality and definition possible. Every desktop, every laptop, every notebook, monitor, iPod, iPad, iPhone, mouse, keyboard, modem, cable, port, adapter, docking station, memory expansion card….and that’s just their hardware. Operating systems, productivity suites and all the great software titles that Apple have published will make an appearance too!”

I’ve already found my beloved PowerBook 150 and G3 All-In-One. Just be careful, as five minutes can easily turn to 30 on this site.

[Via The Loop]

Steve Jobs discusses remote computing at WWDC in 1997

Here’s a clip of Steve Jobs taking questions from a WWDC crowd in 1997. Jump to the 13′ mark and hear him discuss his vision for what we call cloud computing today:

“Let me describe the world I live in. About eight years ago [1. This would have been about 1990] we had high-speed networking connected to our NeXT hardware. Because we were using NFS, we were able to take all of our personal data — our “home directory” we called them — off of our local machines and put them on a server. The software made that completely transparent…a professional could be hired to back up that server every night.

In the last seven years, do you know how many times I lost any personal data? Zero. Do you how many times I’ve backed up my computer? Zero.

I have computers at Apple, at Pixar, at NeXT and at home. I walk over to any of them and log in as myself. It goes over the network, finds my home directory on the server and I’ve got my stuff, where ever I am. And none of that is on a local disc. The server…is my local disc.”

Expect to see a full realization of this vision on Monday.

[Via The Tech Bench]

Apple artist Susan Kare limited edition prints

Susan Kare is a former Apple employee whose incredible work can still be seen in the Macintosh operating system. A high school friend of Andy Hertzfeld, Susan joined Apple in the early 1980’s. Before leaving Apple for NeXT in 1985, Susan created the Chicago typeface, the Geneva typeface, the monospace Monaco typeface, Clarus the Dogcow and the symbol on the Command key, among others.

Most notably, Susan created the “Happy Mac” icon that smiled at users from booting Macs until it was replaced with the Apple logo with Mac OS X 10.2.

Now, Susan has made 8.5″ x 11″ Valentine prints featuring the cheerful classic Mac available from her website. Each print is numbered and signed. Speaking as an Apple geek, I’d love to have one of these. Keep them in mind for the Mac fan on your shopping list.

[Via BB-Blog]