Apple traffic tops Walmart, Ebay in November

AdAge, referencing Comscore research:

“Apple got more traffic online last month than Walmart Stores. In fact, Apple is the only retailer other than Amazon and eBay in the top 15 most-visited websites in the U.S. in November, according to ComScore.”

Note that Comscore defines “traffic” as that going to and iTunes combined, which I’m not sure is entirely fair in this instance. Apple and iTunes combined received over 79.2 million unique visitors in November. That’s more than Ebay (72.1 million) and Walmart (58.5 million) generated during the same time period.

[Via Electronista]