“Even at this early stage of its functionality, Passbook should be more than simply an aggregator of digital cards and instead offer something truly unique. Currently, users must first download the brand’s mobile app (Starbucks, United Airlines, Sephora, and so on) and then connect the app into Passbook. Early users are finding this process confusing and duplicative, expressing frustration around the manual work needed to add different cards and services into Passbook, with limited return.”
That’s been my issue, too. The only Passbook item I’ve used is from Starbucks, and it does nothing the iOS app hasn’t been doing for years. In fact, it’s worse. After a make a purchase, the Starbucks iOS app updates my balance immediately. The Passbook items often takes more than an hour to show the accurate balance. I had high hopes for Passbook, but for now, it’s simply a novelty.