Two fair attendees [1. Real people, not actors!] are offered a chance to compare a photo taken with their Samsung Galaxy S III to one shot with a Nokia Lumia 920. They prefer the image on the Lumia, so they decided to replace their Galaxy after looking at one photograph. Because that’s all that matters when choosing a smartphone.
I’m selling a bridge these people might be interested in.
Here’s when I knew there was going to be a problem. 93 seconds in:
Host: “Hey, everybody, welcome to Samsung UNPACKED 2013. You ready Jeremy?”
Jeremy: “I’m ready.”
Host: “Let me see inside the box.”
Host flashes exaggerated look of befuddlement to the audience
Host: “I’ll give you a candy bar.”
Jeremy: “You’ll see it in a few minutes. First, you have to welcome everyone. Didn’t you get a script?”
Oh God. They’re doing comedy. At 2:06, I was afraid. At 2:33:
Host: “I began my career twenty years ago on this stage as a Rockette.”
And that’s when I checked out.
The Verge has a great run-down of Samsung’s puzzling UNPACKED 2013 event. The show had lots of problems, like the aggressively un-funny jokes and “drunken” Dee Dee who ogled a groundskeeper, refused to put down her drink and asked if she could exercise while eating cheesecake. Not to mention the time-wasting dance numbers [1. Remember, this was an event for journalists, not theatre fans.] and the notion that the event should be a revue in the first place. I don’t know what Samsung was thinking, as Qualcomm’s over-produced 2013 CES keynote also went over like a lead balloon.
The biggest problem was that the production itself was the star, not the phone. We should be taking about the Galaxy S4 this week, not Dee Dee.
“Remember Qualcomm’s Big-Bird-infused freakfest at CES? Remember the four-hour Plato’s Cave at the PS4 launch?. It needs to stop. It shows these guys have more money than sense. Just because you can have an all-singing-all-dancing cast of thousands on stage doesn’t mean you have to. The phone/chip/laptop/fridge is the star here. Don’t make it about you.”
“Certainly good hardware design played a role in Samsung’s healthy sales. But it also didn’t hurt that the company flooded the market. Which begs the question: What would a world with 37 new and different iPhone models look like?”
Mangalindan then has a litte bit of fun, imagining an iPhone lineup that included 37 models:
When a UK judge ruled in Samsung’s favor in the patent battle between Apple and Samsung, he told Apple to publish a statement about the ruling on its website, acknowledging that Samsung did not copy the iPad. Today Apple published that statement, and it’s beautiful. Pulling quotes from the judge himself, the statement reads, in part:
“‘The extreme simplicity of the Apple design is striking. Overall it has undecorated flat surfaces with a plate of glass on the front all the way out to a very thin rim and a blank back. There is a crisp edge around the rim and a combination of curves, both at the corners and the sides. The design looks like an object the informed user would want to pick up and hold. It is an understated, smooth and simple product. It is a cool design.’
So while the U.K. court did not find Samsung guilty of infringement, other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple’s far more popular iPad.”
“It feels plasticky and insubstantial. The plastic of the back panel is so thin, it could be vinyl; you can feel it flex against the circuit board within. The plastic stylus, which slips into a socket on the lower-right corner, is even airier; it’s so cheap-feeling, it could have fallen out of a cereal box.”
“The handwriting recognition is so half-baked, the oven must not even be warm. You can use it in any app, which is nice. (It’s a choice, alongside Android’s speech recognition, on the on-screen keyboard’s Options button.) But it frequently omits the spaces between words. Worse, there’s no easy way to edit the converted text, even though you’re sitting there with an editor’s pen in your hand. Tapping on the text doesn’t plant the insertion point there — it just makes a dot.”
“‘We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia,’ RIM said in a statement.”
What a mess. First, RIM goes through the trouble and expense of organizing and executing the event. People then credit a rival company and question the point of the whole thing. At last, RIM must sheepishly claim responsibility for the embarrassing stunt. Tiphereth Gloria, social media strategist at VML Australia, sees the punchline:
“The punch line – which is the fact that Blackberry is behind it – is what makes it fail because Blackberry is not associated with any kind of success. If they had run this around the initial uptake of the iPhone 3GS a couple of years ago, it might of had some relevance.”
As Michael Schechter said, “[I] can’t help but feel that RIM would have been better served having the flash mob show up at their own offices.”