I feel badly that The Daily didn’t succeed. The digital publishing industry’s tender age contributed to its eventual failure, but several factors contributed, including a bad first impression. Remember Gruber’s description of “The Daily Wait”?
“From the time I tapped the icon on my home screen until I could read a single page, today’s issue took one minute and twenty seconds. And to be clear, that was over a reasonably fast Wi-Fi connection. One minute, twenty seconds. For over a minute of that time, this is all that I saw. At that point, it’s already a lost cause.”
John wrote that in February 2011, and the app’s developers acknowledged and worked to fix the issue, but by then a large number of potential subscribers had been turned off.
The Daily was a brave, forward-looking experiment. I hope any lessons learned spawn something even better.