Twitter’s certified bullshit

Twitter has launched its Certified Products program, which “helps businesses find some of the best products and services to thrive on Twitter.” Just as it makes things so difficult for 3rd- party developers. Developers whose apps and solutions affected Twitter’s growth and success in a real and significant way. It gets worse:

“We certify leading solutions from the Twitter ecosystem for the needs of publishers, brands, and partners. We continually work with program members in the following verticals to take full advantage of the Twitter platform and innovate to solve business needs.”

#jargon #buzzword #business