Many people dislike waiting in line for Apple products, or condemn those who do as fanatics, divorced from reality. I enjoy it, and this article about Parisian fans articulates why:
“‘It’s amazing to come here and see the show. Apple is a big company, and they do the party well,’ said [customer] Marieke Loppin, a Parisian who’s buying an iPad for her fiance and headed to the Apple store to ‘enjoy the moment.’ ‘It was nice for the Apple staff to talk to us,’ said [shopper Caroline Belin] ‘We had some coffee.'”
I agree. Standing around can be a bore, especially if the weather is unpleasant, but I usually end up talking to interesting people in line. It’s a good time.